Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

The following was previously published in an earlier edition of Marketing Insider. Big data is changing the way the world works. The speed at which unprecedented volumes of information are being ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

In today’s hyper-optimized marketing environment, most executives have access to more customer data than ever before. Between segmentation dashboards, behavioral funnels and campaign heatmaps, ...

As third-party cookies phase out, measuring marketing performance is becoming more complex. Advertisers rely on various attribution methods, each with strengths and limitations. Choosing the right one ...